Retail — Specialty & Online

Wayfair Inc. CFO pay

Kate Gulliver, Chief Financial Officer and Chief Administrative Officer. Fiscal year 2025, as reported to the SEC.

Total compensation

$7.9M

$7,920,668 for fiscal 2025: the Summary Compensation Table total, with stock and option awards at their grant-date value.

Definitive proxy statement, filed 2026-03-31SEC accession number 0001616707-26-000074

In context

The median CFO among 8 Retail — Specialty & Online companies with over $10B in revenue was paid $6.5M. The middle half ranged from $4.9M to $8.3M.

Kate Gulliver's total is above that median.

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CFOCompensation breaks this total into salary, bonus, stock and option awards, builds a peer set of comparable companies around it, and places your own package against them, with every figure cited to its filing.

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Source: Wayfair Inc.'s definitive proxy statement (SEC Form DEF 14A), Summary Compensation Table, fiscal year 2025. Figures are as reported by the company and are not adjusted or estimated. Context figures are from CFOCompensation's snapshot of SEC filings as of 2026-11-02. Private-company pay is not covered, and smaller reporting companies may omit the CFO under Item 402(m). Not financial, legal or compensation-consulting advice.

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